AI Prompt to Script a Short-Form Video
Structure a TikTok, Reel, or Short around a proven hook-value-CTA framework in under 60 seconds.
The Prompt
Write a 45-60 second video script for [PLATFORM] about [TOPIC]. Structure: 1) a hook for the first 2 seconds that stops the scroll (a question, bold claim, or visual promise — write exactly what to say), 2) 3-4 short beats delivering the actual value, each a single sentence, written to be spoken not read, 3) a natural closing line with a soft call-to-action. Include suggested on-screen text for each beat in brackets. Keep sentences short — this is spoken, not written, content.
Example
Platform: TikTok. Topic: 3 free AI tools people don't know about for writing.
A hook line like "You're paying for ChatGPT Plus and don't even know these 3 tools are free" with on-screen text [FREE AI TOOLS], followed by three quick beats each naming a tool and its use case, closing with "Follow for more free AI tools no one talks about."
Tips for Better Results
- The first 2 seconds matter more than the rest of the script combined — spend the most iteration effort on the hook line specifically.
- Read the script out loud before filming — written sentences often sound stiff or unnatural when spoken.
- Ask for 3 different hook options for the same script so you can test which stops the scroll best.
FAQ
How important is the first few seconds of a short-form video?
Extremely — most platforms show completion rate and early drop-off as major ranking signals, so a weak first 2-3 seconds can tank a video's reach regardless of how good the rest of the content is.
Should every video end with a call-to-action?
A soft CTA (follow, comment, save) tends to work better than a hard sell in short-form content — the primary goal of most short-form videos is watch time and shares, with conversion happening over a longer relationship.