AI Prompt for Competitor Content Gap Analysis
Compare your page headers against a competitor's to find missing subtopics you should cover.
The Prompt
I'm going to give you the H2/H3 headers from my page and a competitor's page that both target the same keyword. Compare them and tell me: 1) which subtopics the competitor covers that I don't, 2) which subtopics I cover that they don't (my unique angle), 3) a recommended list of 3-5 new sections I should add, ranked by likely search value. My page headers: [PASTE]. Competitor headers: [PASTE]
Example
My headers: What is X, How X works, Pricing. Competitor headers: What is X, How X works, X vs alternatives, Pros and cons, FAQs, Pricing.
A gap list identifying "X vs alternatives", "Pros and cons", and "FAQs" as missing sections, ranked with "X vs alternatives" as highest priority since comparison queries tend to have strong commercial intent.
Tips for Better Results
- Only paste the headers (H2s/H3s), not the full article text — this keeps the analysis focused on structure and coverage, not writing style.
- Do this for your top 3 competitors, not just one, to spot patterns that appear across multiple ranking pages.
- Don't copy a competitor's structure exactly — use the gaps as ideas, then write sections in your own voice with your own examples.
FAQ
Is copying a competitor's headers considered plagiarism?
Headers and topic structure aren't copyrightable in the way full sentences are, but the actual content you write under each header should always be original — this analysis identifies gaps in topic coverage, not text to copy.
How do I find a competitor's headers quickly?
You can view a page's source code (Ctrl+U or Cmd+Option+U) and search for H2 and H3 tags, or use any SEO browser extension that extracts a page's heading structure.