AI Prompt for Keyword Clustering by Search Intent
Group a messy list of keywords into content clusters organized by what searchers actually want.
The Prompt
Group the following keywords into clusters based on search intent (informational, commercial, transactional, navigational). For each cluster, suggest: 1) one recommended page/URL to target it, 2) the primary keyword to optimize for, 3) which secondary keywords in the cluster can be covered as subheadings on the same page rather than needing separate pages. Keywords: [PASTE YOUR KEYWORD LIST]
Example
Keywords: best ai tools, ai tools free, ai tools for students, chatgpt vs claude, ai tools pricing, buy chatgpt plus
An Informational cluster ("best ai tools", "ai tools for students") mapped to a single pillar page, a Commercial cluster ("chatgpt vs claude", "ai tools pricing") mapped to a comparison page, and a Transactional cluster ("buy chatgpt plus") flagged as needing a dedicated landing page.
Tips for Better Results
- Run this on your Google Search Console 'queries' export to find clusters you're already ranking for but haven't built dedicated pages around.
- Ask for a follow-up: "which of these clusters has the highest commercial intent and should be prioritized first?"
- Re-run this quarterly — search intent and keyword volume shift over time.
FAQ
Why does search intent matter more than keyword volume?
A high-volume keyword with the wrong intent (e.g. targeting a commercial page at an informational query) tends to rank poorly and convert poorly even if it gets clicks, so matching content type to intent is usually more valuable than volume alone.
How many keywords can I paste in at once?
Most AI models handle a few hundred keywords well in one pass; for very large lists (thousands of terms), split into batches by rough topic first for more accurate clustering.